In the past, customizing products required creating molds, leading to long production times and minimum order quantities to access customization services. Designers typically needed to go through multiple rounds of prototyping with manufacturers to achieve the desired results. For small orders, the cost could often exceed the budget due to high prices for low-volume production. However, the rapid growth of e-commerce platforms has diversified communication channels between sellers and buyers, making online custom gift businesses a popular gifting option.

With the increasing popularity of desktop laser cutters, more creators are joining the custom gift market, offering sellers more cost-effective customization solutions. Laser cutters can efficiently produce customized products by generating the desired graphic files or fonts in the engraving software, or by directly importing graphic files. This allows for easy fulfillment of customization needs without the need for outsourcing.